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In Western culture, blond hair has long been associated with female beauty. Aphrodite, the Greek goddess of love and beauty, was reputed to have blond hair. In ancient Greece and Rome, blond hair was frequently associated with prostitutes, who dyed their hair using saffron dyes in order to attract customers. The Greeks stereotyped Thracians and slaves as blond and the Romans associated blondness with the Celts and the Germans to the north. In western Europe during the Middle Ages, long, blond hair was idealized as the paragon of female beauty. The Norse goddess Sif and the medieval heroine Iseult were both significantly portrayed as blond and, in medieval artwork, Eve, Mary Magdalene, and the Virgin Mary are often shown with blond hair. In the late nineteenth and early twentieth century, scientific racists categorized blond hair and blue eyes as characteristics of the supreme Nordic race. In contemporary western culture, blonde women are often negatively stereotyped as sexually attractive, but unintelligent.

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